![]() That allowed the M1 to offer around twenty percent more power… but with the M1 delivering enough in the fanless laptop, was there any need for a little bit more?Īt the time, Apple wanted to present a similar portfolio to the Intel days. The only difference this awkward MacBook had was adding a fan to help cool. It had all the proper branding on it, but the chipset inside was identical to that of the M1 MacBook Air. Then, it proved the point with the M1 MacBook Pro. With the M1 MacBook Air, Apple delivered a laptop for everyone else. Performance was there, extended battery life was there, and the potential to accommodate years and years of advanced software was there in abundance.Īs Dieter Bohn wrote at the time, “the new Arm-based system has exceeded almost every expectation." With the M1 chipset debuting in the MacBook Air, MacBook Pro, and mac Mini, it was soon apparent that Apple’s entry-level laptop (let alone what came next) could satisfy the vast majority of laptop users. What is needed is not "ultimate power” but “everyday power."Īpple reset expectations across the personal computing market when it launched the ARM-based Apple Silicon project on the Mac platform at the end of 2020. I’m talking about those needing a laptop for daily life, general office work, light coding, podcasting, or YouTube-ing. I’m not talking to them here (I’m sure their IT departments are fully aware of just how much the high-specced M3 Pro and M3 Max MacBooks will impact their budget). Nearly 400,000 subscribers received the newsletter complete with a handwritten tip every day.An Apple store in Shenyang, China (Photo by STR/AFP via Getty Images) AFP via Getty ImagesĪs always, there will always be a group of Mac users that need as much speed and performance as possible for heavy-duty development, media creation, and other specialised tools. ![]() He gave advice on dark web scans on Miami's NBC 6, discussed Windows XP's demise on WGN-TV's Midday News in Chicago, and shared his CES experiences on WJR-AM's Guy Gordon Show in Detroit.Ĭhris also ran MakeUseOf's email newsletter for two years. In addition to his extensive writing experience, Chris has been interviewed as a technology expert on TV news and radio shows. The company's project was later reportedly shut down by the U.S. ![]() A wave of negative publicity ensued, with coverage on BuzzFeed News, CNBC, the BBC, and TechCrunch. At CES 2018, he broke the news about Kodak's "KashMiner" Bitcoin mining scheme with a viral tweet. Starting in 2015, Chris attended the Computer Electronics Show (CES) in Las Vegas for five years running. His work has even appeared on the front page of Reddit.Īrticles he's written have been used as a source for everything from books like Team Human by Douglas Rushkoff, media theory professor at the City University of New York's Queens College and CNN contributor, to university textbooks and even late-night TV shows like Comedy Central's with Chris Hardwick. His roundups of new features in Windows 10 updates have been called "the most detailed, useful Windows version previews of anyone on the web" and covered by prominent Windows journalists like Paul Thurrott and Mary Jo Foley on TWiT's Windows Weekly. Instructional tutorials he's written have been linked to by organizations like The New York Times, Wirecutter, Lifehacker, the BBC, CNET, Ars Technica, and John Gruber's Daring Fireball. The news he's broken has been covered by outlets like the BBC, The Verge, Slate, Gizmodo, Engadget, TechCrunch, Digital Trends, ZDNet, The Next Web, and Techmeme. Beyond the column, he wrote about everything from Windows to tech travel tips. He founded PCWorld's "World Beyond Windows" column, which covered the latest developments in open-source operating systems like Linux and Chrome OS. He also wrote the USA's most-saved article of 2021, according to Pocket.Ĭhris was a PCWorld columnist for two years. Beyond the web, his work has appeared in the print edition of The New York Times (September 9, 2019) and in PCWorld's print magazines, specifically in the August 2013 and July 2013 editions, where his story was on the cover. With over a decade of writing experience in the field of technology, Chris has written for a variety of publications including The New York Times, Reader's Digest, IDG's PCWorld, Digital Trends, and MakeUseOf. Chris has personally written over 2,000 articles that have been read more than one billion times-and that's just here at How-To Geek. Chris Hoffman is the former Editor-in-Chief of How-To Geek.
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